Why Your Brand Shouldn’t Fear Assigning Authorship

Posted by MarkTraphagen Over the past two years I’ve spoken at numerous conferences and written articles beyond counting (including one here at Moz ) on the subject of Google Authorship and author authority online. By far the most frequently asked questions I get on the topic are from brands fretting over whether or not to allow individuals to become brand representative authorities

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Why Your Brand Shouldn’t Fear Assigning Authorship

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